Author Archives: Eerika Leino

About Eerika:

I’m a 22 year old emerging fashion print designer and marketer, having just finished my BA degree in Fashion Marketing and Textile Design at The Cass and London Metropolitan Business School. Originally from a tiny town in Finland, I now am an East Londoner, based in buzzing area of Dalston with all the rest of the hipsters.I enjoy colourful prints, roof top bars, travelling, snapping photographs of anything and everything, sunny days, street art and casual clothing – especially the kind that’s ideal for bike rides in the city. Being a passionate cyclist and cycle commuter, I’ve started my own cyclewear concept, Vélorous: a trendy apparel &accessories brand in the making for women that love cycling. My style, both in design and clothing and I guess also in life in general, is breezy and relaxed, my signature digital print designs being full of energy, colour and optimism. I'm inspired by everything that is surrounding me - urban living, interesting people, landscapes, adventures and quirky little details of every day life.


Eerika's posts:


Own your sport.

The other day I stumbled across a new sports/casualwear brand called Fabletics whilst browing, and despite of the horrible name I have to say I find the range quite interesting, hence, worth sharing. Fabletics is an online clothing retailer co-founded by actress Kate Hudson, offering busy women quality activewear that is fashionable, functional and affordable. When designing the collection, Kate […]

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Sustainable fashion: My Green Bag

Although I shop very rarely these days, when I do, it’s usually at affordable chain stores – hence my shopping habits don’t exactly scream “green values” or “sustainable”. However I’ve recently started feeling a bit more conscious about my fashion consumption and I’ve tried to pay more attention to ethics and sustainability when it comes to fashion. We […]

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Life of a Cass design student

This post is about my personal findings on studying fashion and textiles at The Cass. A bit of background first: I have just recently finished my 3-year joint degree in Fashion Marketing and Textile design, meaning I spent half of my time at design school, half in the business school. Doing a combination degree was a perfect […]

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My Autumn Wish List

Here comes a traditional “back to school” style collage, in other words my wish list for this autumn. This is actually a first year for me when I won’t be going back to school, which I surpisingly find a bit sad. I have to admit I miss the feeling of a new school year approaching; returning […]

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Being a huge fashion print design and bicycle fanatic I naturally love when these worlds clash… So you can imagine my excitement when I saw this article about Dolce & Gabbana’s coolest limited edition collection from this past July – absolutely stunning set of 20 leopard printed bicycles! Picture credits: Obviously most fashionable things related to […]

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