Author Archives: Eerika Leino

About Eerika:

I’m a 22 year old emerging fashion print designer and marketer, having just finished my BA degree in Fashion Marketing and Textile Design at The Cass and London Metropolitan Business School. Originally from a tiny town in Finland, I now am an East Londoner, based in buzzing area of Dalston with all the rest of the hipsters.I enjoy colourful prints, roof top bars, travelling, snapping photographs of anything and everything, sunny days, street art and casual clothing – especially the kind that’s ideal for bike rides in the city. Being a passionate cyclist and cycle commuter, I’ve started my own cyclewear concept, Vélorous: a trendy apparel &accessories brand in the making for women that love cycling. My style, both in design and clothing and I guess also in life in general, is breezy and relaxed, my signature digital print designs being full of energy, colour and optimism. I'm inspired by everything that is surrounding me - urban living, interesting people, landscapes, adventures and quirky little details of every day life.


Eerika's posts:


Two months on

I thought I’d kick off this blog by writing (or more like blabbering) a bit more about me and my current life situation as a uni graduate. As I’ve just finished my joint degree in Fashion Marketing and Textile Design at The Cass and London Metropolitan Business School, I’ve suddenly found myself in a new, exciting yet […]

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