I thought I’d give you a bit of insight to my creative process when creating my signature colourful digital prints. It’s quite simple really – I usually start a project around a theme I’ve been interested in, then take loads of first hand imagery with my trusty little DSLR, and finally start playing around with the photographs. Sometimes I also do drawing, painting and collaging to create new imagery inspired by my photogpraphs, but quite often I’ll just get on with my images and software. Sometimes I’ll end up spending a whole day just trying out different things on Photoshop!
Where does the inspiration for a new print project then come from? Quite often I find myself looking at daily little moments or things, nothing special really. In fact most things that inspire me don’t even associate with fashion or beauty – it could be just a lipstick stain on a tea cup, a crack in the asphalt as I cycle to work or a wicked colour combination in a cool outfit I see on someone. I wrote earlier that I get a lot of design inspiration from the streets around me. And not just from cool people, hip storefronts and street art, but I also enjoy looking at and photographing some of the more gritty and random, and therefore perhaps more interesting details of our urban surroundings. I like the roughness of little back streets, where things aren’t neat nor in order. I usually manage to find beauty in almost everything and everywhere – for example, in one of my final year design projects, I got really into looking at rusty walls and bins, peeling paint and ripped street posters to find inspiring colour combinations, textures and patterns. And I took photographs – loads of random photographs – people would stop and stare at me as I snapped countless of images of dirty bins like some sort of crazy person!
Here are some photos I snapped for the streets inspired project, most from around Shoreditch and Brick Lane, and a few from my travels and excursions to other cities.
These images were then re-interpreted in different ways; By hand and digitally, and turned into digital print designs to go with a street influenced casualwear collection. The end result turned out quite colourful, young and relaxed. I also got told that some of my prints looked like out of 80’s ski jackets, which after a moment of thinking I decided was a huge compliment.
Here are some of the digital print designs I made using some of the above images:
In the end I got the prints digitally printed, or actually dye sublimated on different casual fabrics, and I quite liked the outcome of the project! I’ll be definitely keeping my eyes open for the rusty bins in future as well…