A while back I completed an internship at Fashion East, its an amazing company run by the amazing Lulu Kennedy. I really admire the support that they provide new designers with and I admit I’m not always 100% clued up with whats happening in the whole Fashion Week circle but I do like to take some time to have a loook at thier london Fashion Week collection and have a look at what new deisgners they are supporting!
Heres a bit about Fashion East from thier website, www.fashioneast.co.uk
“Fashion East is a pioneering non-profit initiative established by the Old Truman Brewery in 2000 to nurture emerging young designers through the difficult early stages of their career. It receives sponsorship funding from Topshop, TOPMAN and The Greater London Authority.
Each season we offer three womenswear and three menswear designers the opportunity to present a catwalk collection to the international press and buyers attending London Fashion Week. Designers receive a bursary, free venue and complete catwalk show production, professional catwalk photographs and video. Designers are also given mentoring, guidance and in-house PR throughout the season from Lulu Kennedy and her team. Designers are selected by Lulu Kennedy and a panel of fashion industry experts. Successes include Richard Nicoll, Holly Fulton, Jonathan Saunders, House of Holland, Gareth Pugh, Marios Schwab, Louise Goldin, Roksanda Ilincic and Meadham Kirchhoff.
In 2005 the team behind Fashion East initiated MAN, an identical support scheme for emerging menswear designers, sponsored by TOPMAN. Successes include Cassette Playa, Christopher Shannon, James Long, JW Anderson, Katie Eary and Jaiden Rva James. Since 2009 we have staged menswear installations on menswear day at London Fashion Week, giving up to ten menswear designers a platform to showcase their collections to UK and international press and buyers. Designers we have worked with include H by Harris, Husam El Odeh, Mr Hare, SIBLING, Lou Dalton, Mattew Miller and Gosha Rubchinskiy.
We also take our designers to a sales show room in Paris each season, giving them the opportunity to showcase their collections to top international buyers.”
Heres is a few snaps of thier latest collection at LFW, and also the show review from Vogue…
“EXPERIMENTAL and free-range, the designers on the Fashion East line-up are known for their boundary-busting creations. The Fashion East alumni reads like a who’s who of London Fashion week talent; Meadham Kirchhoff, Roksanda Ilincic and Jonathan Saunders have all been cooked up in the design incubator that is Fashion East by its founder Lulu Kennedy. And so, to spring/summer 2015, and the trio of designers who are next up to showcase their collections.
Helen Lawrence: Textiles designer Helen Lawrence hit a home run with her taped and stitched pastel jumpers last season, and her collection this time around was a neat follow on. For spring she played with latex layers on jackets and capes, her signature giant stitching still evident, meshing together hems on tops giving the clothes a deconstructed DIY appeal.
Louise Alsop: Tailoring seen through a Nineties prism was the vibe here, even the belly chain made a comeback. Long skater shorts and halter neck dresses got a rework with skull prints and fishnet fabrics. Matted dreads and kohl black eyes completed the trip back in time.
Ed Marler: All hail the reign of the show off, Ed Marler closed the Fashion East show with an army of vampires; opulent in bandana crowns, sunglasses dripping in jewels and crucifix festooned Victoriana dresses, with thigh-high splits and lace-trimmed trains – this was the highlight. “