Ashley Williams, a London designer celebrated the launch of her exclusive capsule collection in Selfridges, Oxford Street after collaborating with them to mark the first anniversary of the astounding denim studio. Ashley Williams is British based and studied a BA in Womenswear at The University of Westminster. Her signature is print designs and her trademark pieces are “Happy Ashley Print dress or big red knit jumper.”
Ashley Williams designs have been worn by numerous fashion names since showing her collection at her graduation show in May, including Alice Dellal, Pixie Geldof and Rita Ora. As well as receiving press coverage from i-D magazine with a four-page article featuring her collection and predicting her to a rising star. Rihanna also wore a white trouser suit designed by Ashley Williams which had illustrations of women’s hands smoking, gaining her press worldwide.
The limited edition collection was finely selected and just eight garments were chosen, the denim explores obscene Americana. All these pieces have been recreated exclusively for Selfridges and include designs of dancing cowgirls, fringed horse head motifs. This is a global exclusive at Selfridges from the 14th August, don’t miss the first opportunity to buy a piece from the A/W 2014 Ashley Williams Collection!